How to Maximize Your Membership
The SoftWave Clinics Onboarding Guide
Your SoftWave Clinics membership is designed to help patients find your clinic and connect you with people actively searching for SoftWave Therapy.
This guide will walk you through the key tools and best practices to help you get the most value from your listing.
The Lead Dashboard
Your Lead Dashboard is the central hub where you can view, track, and manage all incoming patient inquiries from SoftWaveClinics.com.
Inside the dashboard, you’ll be able to:
- View new patient leads in real time
- Track all previous inquiries
- See contact information, symptom information, and call recordings submitted by potential patients
- Update and track outreach
When someone submits a request for more information through the directory, their information is instantly delivered to your Lead Dashboard. This ensures you always have access to your leads in one organized place.
To help you get comfortable with the platform, we’ve included a short walkthrough video below that shows exactly how to navigate the dashboard and manage incoming leads.
Once you’re familiar with the dashboard, the next step is making sure every lead gets timely follow-up.
Your Lead Dashboard is the central hub where you can view, track, and manage all incoming patient inquiries from SoftWaveClinics.com.
Inside the dashboard, you’ll be able to:
- View new patient leads in real time
- Track all previous inquiries
- See contact information, symptom information, and call recordings submitted by potential patients
- Update and track outreach
When someone submits a request for more information through the directory, their information is instantly delivered to your Lead Dashboard. This ensures you always have access to your leads in one organized place.
To help you get comfortable with the platform, we’ve included a short walkthrough video below that shows exactly how to navigate the dashboard and manage incoming leads.
Once you’re familiar with the dashboard, the next step is making sure every lead gets timely follow-up.
Lead Follow Up
Responding quickly to new leads is one of the most important factors in converting inquiries into patients.
People searching for SoftWave Therapy are often exploring treatment options and may reach out to multiple providers. Clinics that respond first are far more likely to schedule the appointment.
We recommend the following follow-up best practices:
Monitor lead notifications
When a new patient inquiry is submitted, your clinic will receive a notification. Make sure the appropriate team members are monitoring these alerts.
Call leads as soon as possible
The ideal callback window is within 5–10 minutes of receiving a lead. Fast responses dramatically improve the likelihood of connecting with the patient.
Follow up multiple times
If the patient does not answer, continue trying. A good rule of thumb is:
- Call immediately after receiving the lead
- Send a text message if possible
- Try again later the same day
- Follow up again the next day
Consistent follow-up ensures you capture as many opportunities as possible.
Google Business Profile Verification
SoftWave Clinics offers an optional Google Business Profile (GBP) add-on that can significantly increase your clinic’s visibility online.
Your Google Business Profile is the listing that appears in Google Maps and local search results when patients search for services near them.
Why GBP verification matters
For many patients, their first interaction with your clinic will be through your Google listing. A fully verified and optimized profile makes it easier for them to find your clinic and contact you.
A verified profile can help your clinic:
- Appear in local Google search results
- Show up in Google Maps
- Collect patient reviews
- Increase trust and credibility
- Improve local SEO rankings
We will create your GBP Pin on your behalf, and then we will add your google account to the Pin for ownership. After that, we will send you instructions directly on how to complete the verification, but it typically includes taking a video to prove that you own the business and that SoftWave is offered there.
When to Upgrade
Your membership tier determines how frequently your clinic appears to potential patients and how many leads you can receive.
As your clinic begins seeing success with SoftWave Therapy, you may reach a point where upgrading your listing can help you capture more demand.
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When a Basic clinic should consider upgrading
Clinics on the Basic tier typically upgrade when:
- SoftWave Therapy is converting well with patients
- They want more lead volume
- They’re ready to scale their SoftWave program
Moving to Bronze increases your visibility and helps generate a larger number of patient inquiries.
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When a Bronze clinic should consider upgrading
Bronze clinics often upgrade when they are located in more competitive areas with several other clinics listed nearby.
Upgrading to a higher tier can provide:
- Higher priority placement in search results
- Greater visibility in competitive markets
- Access to more lead volume
If your clinic is seeing success with SoftWave and you want to increase patient flow, upgrading your membership may be the next step.